Neither American nor Asian: In 2023, more than 150,000 Spaniards chose for their online purchases an e-commerce platform that aggregates the offerings of thousands of small local stores in the country. Zerca! offers a more responsible consumption model which, judging by its customer ratings (4.8 out of 5 on Google), convinces both before and after the purchase. These are the keys to its success:
In the e-commerce market, where options are nearly infinite, standing out and gaining the trust of users is quite an achievement. In 2023, the Spanish platform Zerca! and its offering of more proximity sellers (local shops and small producers) won over consumers, completing over 150,000 sales. Beyond quantitative data, qualitative results are exceptionally high. With nearly a thousand reviews on Google, the online store has achieved an impressive rating of 4.8 out of 5, while on Trustpilot, it has over 600 reviews, reaching a solid rating of 4.6 out of 5.
The uniqueness of Zerca! lies in its approach of connecting users with local shops and small producers and doing so successfully. This model not only promotes the local economy but also creates a more personalized shopping experience. Users who have left their reviews value not only the quality of the products but also the personalized service they have received from local sellers.
Value Proposition
According to Rubén Gascón, Head of Business at the company, "by choosing Zerca!, the user also chooses a consumption model committed to social responsibility, local economy, and the environment. Our sellers are small producers, distributors, or local shops, who with the Zerca! model can competitively reach customers throughout Spain. We use the usual resources and operations of the national postal company, Correos, which is why our shipments are more sustainable. Zerca.com is part of Zerca!, a 100% nationally-owned company that pays taxes in Spain and reinvests all its profits in growing and generating new jobs and more digital opportunities for proximity sellers."
But does the customer choose Zerca! because they seek sustainability or are there "purely commercial reasons"? Gascón clarifies that "our commitment to users and local sellers is to support sustainability with commercial arguments. That's why we always try to offer the best guaranteed online price, something made possible thanks to the Zerca!MB analytical model, developed and registered by the company's e-commerce department. Here, technology and our analysis system make the difference and allow us to match real consumer needs with real store products, at the right time and at a price acceptable to both parties." The Zerca!MB model is registered with the US COPYRIGHT OFFICE.
